REAL ESTATE CONSULTING SERVICES - Market Research & Analysis
CWC market analysis encompasses the combination of exhaustive research together with the experience and judgment of seasoned professionals. Analysis includes an evaluation of site and locational characteristics, economic and demographic factors impacting the site, housing supply and demand factors, and the competitive environment. CWC often works directly with planners, architects, engineers and other team members to achieve the optimum blend of knowledge and recommendations.
Although the foundation of market analysis is research, the value of any such study is determined more by the qualitative recommendations which emanate from a professional staff with years of experience in development, construction and marketing. The advantage that CWC offers is its ability to clearly assess market opportunities, to favorably position a property among its competitors, to identify the requisite site features and amenities necessary to be competitive, and to properly determine the product mix to optimize performance.
Market analysis and the resulting development program recommendations are tailored to meet the objectives of the client, the requirements of the subject property and its location together with the market and competitive environment. The appropriate scope of work for each project is defined in consultation with the client and typically includes a blend of the following research and analysis tasks:
- Site and Locational Analysis
- Housing Trend Analysis
- Competitive Project Analysis
- Demographic Analysis
- Lifestyle & Psychographic Analysis
- Community, Amenity and Product Programming
- Projected Sales/Absorption